Field notes on AI-first strategy

Turning AI noise
into strategic clarity

I write about how AI, data and strategic thinking are changing marketing, business decisions and the way teams work.

15+ years in marketing & media strategy · HSE lecturer · Based in Montenegro

Ivan Bogatyrev
Ivan
Bogatyrev

The person behind Strategic Mind

15 years in strategy.
3 years building with AI.

I started my career at one of the world's top creative agencies and spent the next 15 years in global media networks and strategy roles — marketing strategy, media planning, analytics, digital transformation and business impact.

Along the way I completed two certificate programs at UC Berkeley Extension — combining work and study across different time zones. It sharpened how I think about data, strategy and decision-making. UC Berkeley Extension later published my story under the title "Turning Data Into Strategy."

Since 2023, I have been deeply integrating AI into my daily strategic work — research, analytics, market monitoring, reporting and decision support. Not as an experiment, but as a permanent part of how I think and work.

Strategic Mind is where I document what I observe and learn: field notes, frameworks and practical experiments on AI-first strategy, marketing systems and decision-making.

15+ years in marketing & media strategy
3 years of deep AI workflow integration
UC Berkeley Extension certificates

The shift I'm watching

AI is changing what one
person can produce

Every week, new tools, signals and ways of working appear. The hard part is no longer access to information. The hard part is turning that information into better decisions, faster workflows and clearer strategy.

The real shift

AI is not just making work faster.
It is changing the scale of what one person, one team and one company can produce.

The advantage will not belong to those who try every tool.
It will belong to those who turn AI into a working system.

AI is already changing research, analytics, reporting, market monitoring and strategy development.

Most teams feel the shift, but few have a clear operating system for using AI in daily strategic work.

The window is still open to build that system before it becomes the new baseline.

Strategic Mind is where I document this shift — how AI, data and strategic thinking are changing the way decisions are made.

Thinking out loud

Insights, cases
and field notes

I write about what I actually work on — AI implementation, digital strategy, data systems and what's changing in the market. Real cases, real conclusions.

AI in practice

How I built a competitor intelligence system using Claude and Perplexity

From manual research to automated weekly reports — what changed, how long it took and what it now costs per month.

Coming soon
Analytics

3 conversion problems I find in almost every Google Analytics account

After auditing dozens of funnels, the same patterns keep appearing. Here's what they are and how to fix them fast.

Coming soon
Strategy

Why small businesses lose on positioning — and how a positioning map changes that

Most small businesses don't know where the open niches are. Here's a framework for finding them in one week.

Coming soon
Thinking systems

How to think in the AI era — a mental model for staying strategically relevant

AI does not replace thinking. It raises the bar for the quality of thinking required. Here is how I approach decisions, frameworks and strategy work differently now.

Coming soon

Strategy is changing.
I'm documenting the shift.

AI is not just another tool. It is changing how research, analytics, decisions and strategic work are done.

Strategic Mind is where I write about that shift — without hype, without toy demos, and without pretending that prompts are strategy.